strategy-and-digital-marketing

Have you been trying to self manage the SEO process for your business, but feel overwhelmed or a little lost? I’ve been working with clients one-on-one, providing SEO coaching. They are looking to self-manage their efforts for their business, and need the support and understanding around the fundamental components of utilising SEO for their websites and online presence.

Pulling The Trigger Without A Target

When going through the initial process and uncovering where they currently are, and where it is they want to go, a common theme is they have never had an SEO strategy or plan. They’ve heard about things like keywords, and completed some keyword research. They have dabbled in some link building, and created content for their blog. But a lot of it has really been just going in, and doing a little bit here and there without any consistency, or a set plan to know exactly what it is that they’re trying to target and what they’re trying to focus on. This is a major cause of overwhelm and confusion.

Where To Begin?

For this reason, it’s incredibly important to have an actual SEO strategy mapped out. This can be created in a couple of ways. If you enjoy using old-school measures, simply grabbing a pen and paper and creating this strategy in your notebook can work. Personally, I like to use Google Sheets, and having cloud access to my documents from anywhere. So if my laptop, for example, decides run out of battery, and I have to attend a client meeting, I know that I can log in using my access details, and still obtain a copy of my documents. Ease of access has become another important aspect for me in my business, because time is invaluable!

Determining Your Focus & Goals

It’s really about going through and understanding what your focus is. So let’s use the example of Digital Marketing. If I was going to go through and create a strategy for myself (which I have!), I would develop this document containing three main areas. These include the Onsite SEO area that I need to focus on, the second would be Offsite SEO areas. This includes things like looking at my link building strategies and local SEO strategies. The third component would be Technical SEO.

Developing Your Map

Your document should ideally have at least three tabs, outlining the components of your SEO campaign. When kicking off with your Onsite SEO activities, a good place to start is with your keywords. In a previous article, I went through and explained the different types of keywords that there available, including the short-tail and long-tail keywords. Creating a map around the keywords that you’re looking to focus on is also important, as this will be used when you are developing things like your metadata, the content for your website, sharing posts on social media channels etc. If you get stuck, ask yourself questions like – what is it that you want your audience to understand and learn about the products or services? What types of users do you want coming to your website?

Get Clear

If you’re really unsure about those particular questions and areas in your business, and how to attract those types of customers, it’s going to be absolutely critical for you to understand what that looks like inside of your business. Then you can begin to develop things like website pages, content, and social posts to support your overall marketing goal and message. This strategy document needs to live with you so that your plan is top of mind and revisited on a regular basis. Don’t let it go for months and months without going back to it and seeing where you’re up to. Be sure to allocate tasks for yourself or your team each month.

Make The Time!

A great way to stick to your strategy and map is to add task time to your calendar. If your self dialogue is along the lines of –  “Okay, this month I’m going to allocate five hours to my SEO strategy.” Those five hours are then segmented per week – whatever will work within your schedule. Plotting out that time in your calendar will help keep you accountable. You’re consistently, and constantly working on those particular activities in order to move closer towards your goal.

Conclusion

So, if you’re doing a little bit here, and a little bit there, and you don’t have your strategy or plan mapped out, STOP what you’re doing right now! Go and grab an Excel sheet, or an old-school notebook, and start to map out the three core areas: Onsite, Offsite, and Technical SEO activities. This will allow you to start looking at the different things that you can do – in conjunction with your calendar, and keep accountable each week, each month, by knocking down those tasks and activities.

If you have any questions regarding this post, or need some one-on-one SEO coaching help, please get in touch with me today.

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