What is SEO?

SEO stands for ‘Search Engine Optimisation’.

SEO is aimed at achieving the highest position possible in the ‘organic’ listings on the search engine results pages, not in the ‘paid’ listings.

There is no charge for organic listings to be displayed, nor when a link to your site is clicked on (unlike pay-per-click ads).

Since SEO is rarely the fastest way to the top of the search engines, you need to be prepared to be patient. It isn’t particularly easy either, which is why many businesses outsource their SEO requirements to an expert consultant or agency.

However, from a cost perspective SEO offers more traffic potential than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords.

Organic traffic is continuous as long as you are ranking in one of the top positions and have an ongoing strategy and plan for your website. PPC ads can get more clicks but this means that you pay more. Once it is switched off, you no longer appear in ad results.


Search is certainly one of the most cost-effective ways of marketing, but there’s more to it than
just marketing. Companies can derive many benefits from SEO, some more obvious than others.


Costs & Resources

While you don’t need to outsource your SEO requirements, many firms choose to do so, for the following reasons:

Recruitment challenges – you just can’t get the right calibre staff! Experienced search marketers are hard to find.

Many clients often select a specialist search agency or consultant, to concentrate on organic search.


Focus on Web Standards

Designing a website for search is an exercise in designing a best practice website.

Search engine crawlers notice errors in your code, so valid code is a must for SEO.

And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.

Why is Search Engine Optimisation important?

Search Engine Optimisation helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

Most savvy search marketers invest their budgets into a combination of paid and organic search. There is a balance to be found and both have benefits for your business.

SEO Package Options

Each website has its own needs. A one size fits all approach doesn’t work, as there are many variables that contribute to a successful online presence.

Get in touch with Doreen today to book in a no obligation chat to discuss your SEO needs.