digital-marketing-2020

If you’re running a small business, you probably know how difficult it can be competing with larger-scale enterprises, especially when it comes to marketing efforts. Here’s the good news: you can compete. And the best part is, it doesn’t have to cost you half of your quarter’s budget.

As an SME business, you actually have a certain edge over bigger businesses, it’s all a matter of using it to your advantage. Fortunately, today’s biggest marketing landscape – digital marketing, is small-business friendly.

So, have you started to think about the new year and how you can leverage your assets in 2020? Firstly, it’s important to understand the why and the benefits it can provide you.

Why Do Small Businesses Need Digital Marketing?

There are a lot of benefits to digital marketing for a Solopreneur. For one, you can outsource these to a reliable agency. Today’s marketing landscape has gone digital, and this marketing environment is quite friendly to small businesses.

Digital marketing can also bring you: 

  • A more personal level of interaction with your audience
  • The ability to reach both niche and broad markets
  • Fewer marketing costs compared to traditional marketing methods

1. Know which Platforms to Focus on in 2020

Not all platforms are created equal. At least not when it comes to its users. You’ll find that audiences who are frequently on Instagram may not be on Facebook as much. Some Internet users may even only use Facebook and Gmail when they go online.

Online behaviour can be quite diverse, and given that, it’s crucial to find out where your target market is most active and focus on that platform. This will help ensure that your marketing efforts are poured into the best platform. Using free online tools such as Google Trends and Google Analytics can help you determine where you should be placing your focus moving into the new year. 

 

2. Make sure everything is Optimised for both Desktop and Mobile

With more than half of online consumers browsing and buying via mobile devices, the importance of making sure your page is optimised for mobile browsing is simply essential in 2020. There are two major aspects you should be focused on:

a. Make sure your website loads well on mobile devices and to

b. Create content that displays well on mobile apps and screens. 

 

3. Encourage Organic Engagement

Even though paid ads do get the job done when it comes to raking in page likes, post engagements, messages, or clicks, it’s important that you do not rely on them solely.

You can pay as much as you want in order to appear on people’s screens, but these won’t be enough to keep them interested. The goal, after all, is not to just get expand your reach, but to increase your pool of loyal customers and generate more sales. With anything you post, ensure that it’s something audiences will actually be interested in and want to know more about. 

 

4 . Test Regularly

When it comes to marketing online, Solopreneurs should know that it’s not just about creating. Testing out how various media may improve or cause the decline of your online campaigns is a key tip in successful digital marketing.  A tweak to your CTA button or changing how your images are laid out can result in a higher conversion rate.

The point is you won’t be able to measure it until you try it out. Effective testing can’t be achieved overnight, so take your time, isolate the content you’re testing and take note of the different factors in your content that appeals to your audience.

 

5. Take Advantage of Testimonials

Aside from a well-managed and well-curated online presence, nothing can boost interest in your products or services like great feedback. It can be incredibly helpful especially for you as a small business owner who is still building a certain level of trust and credibility both online and as a brand in general. If you already have satisfied customers, encourage them to leave a review on your Google My Business page and nurture your relationship with them. 

 

So, Are You Ready?

It can be quite overwhelming to build your brand when you’re starting out as a small business. The best thing you can do is to seek the assistance of a reliable Digital Marketing Consultant that won’t let you go through the rigours of it alone. 

Get in touch today and let’s discuss the online needs for your Small Business and get set for 2020 success.